Naturally Outstanding Virtual Assistance for Small Business Owners

Helping Business Owners Save Time & Scale Smarter

Running a business today means wearing multiple hats — marketer, bookkeeper, admin, customer service, and more. The truth is, you don’t have to do it all on your own. That’s where Nova Virtual Desk comes in.

I specialize in taking the time-consuming, behind-the-scenes tasks off your plate, so you can focus on the bigger picture: serving your clients, growing your business, and scaling with confidence.

Whether it’s building a website that converts, automating your workflows, managing your social media, or creating campaigns that bring in leads, I’m here to support you every step of the way. Think of me as your partner — someone who understands your challenges and provides solutions that actually make running your business easier.

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My Story

Hi, I’m Nova Caguitla.

For years, I’ve been the go-to person behind the scenes — organizing, managing, and building systems that keep businesses running smoothly. My journey started in Dubai, where I worked as a Secretary and Accountant, supporting multiple businesses across different industries. I wasn’t just handling books and emails — I was making sure operations stayed efficient and leaders could focus on the big picture.

When I transitioned into the online space, I realized something: so many business owners were struggling with the same challenges — too much to do, not enough time, and no one they could fully trust to take things off their plate. That’s when I founded Nova Virtual Desk.

Now, I combine my background in administration, bookkeeping, and marketing with modern digital tools like GoHighLevel, Canva, automation systems, and social media platforms to help entrepreneurs scale smarter. From building websites and landing pages, to managing ad campaigns and streamlining workflows, I provide the kind of support that allows business owners to finally breathe, refocus, and grow with confidence.

At the core, my mission is simple: to give business owners their time and peace of mind back — knowing their backend systems are handled, their marketing is consistent, and their digital presence is working for them, not against them.

Certifications & Training

I believe in continuous learning to serve my clients better. Over the years, I’ve invested in professional development and earned certifications that strengthen my expertise in administration, bookkeeping, digital marketing, and virtual assistance.

Academic Background

Bachelor of Science in Commerce, Major in Management – Far Eastern University

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Professional Certifications

QuickBooks Online Certification (Level 1) – ProAdvisor Academy (Nov 2024)

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GoHighLevel Proficiency – Completed training in landing pages, websites, automation workflows, booking systems, pipeline management, email marketing, funnel creation and membership site setup (Mar 2025)

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Xero Advisor Certified – Xero (Nov 2024, valid until Dec 2025)

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Specialized Training

Internship Certificate – The Collective Mic Productions (Jan 2025)

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VA Bar Certificate of Attendance – Social Media Management, Lead Generation, Graphic Design, Email Marketing, and Administrative Course (Mar 2025)

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Call Center NCII Training (TESDA) – 100 Hours Finishing Course for Call Center Agents (2012)

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Tools I Use

These tools empower me to streamline workflows, manage projects efficiently, design with creativity, and deliver consistent results. Each platform plays a vital role in helping me support my clients with high-quality work and seamless communication.

Canva

Blue

Slack

CapCut

Buffer

Trello

Microsoft Office

Facebook

Zapier

Photoshop

TikTok

X (Twitter)

OpenAI

Google Drive

OneDrive

Zoom

Google Calendar

Clients I’ve Worked With

I’ve had the privilege to support a wide range of businesses — from startups finding their first leads to established companies ready to scale. Some of the brands I’ve worked with include:

Each client has unique needs, but they all share one goal: to save time, reduce overwhelm, and grow with confidence.

Why Clients Trust Me

I focus on practical solutions that deliver results, not complexity.
Every project is handled personally by me — no middlemen.
I balance creativity with structure, making sure your brand looks professional while systems run smoothly in the background.
I bring years of hands-on experience across admin support, social media, automation, and digital tools that business owners rely on every day.
My commitment is to clarity, reliability, and results — you’ll always know what’s happening, why it matters, and how it moves your business forward.

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Why Work With Me

I’m not an agency with layers of staff or complicated processes — I’m Nova, and when you work with me, you work directly with the person doing the work.

Here’s what makes working with me different:

Direct Support, No Middlemen

You’ll always talk to me, not get passed around between account managers or assistants. When you need something done, you’ll know exactly who’s handling it.

Practical Solutions Tailored for Business

I understand the challenges of running a business — limited time, limited resources, and the need to make every effort count. I focus on simple, effective strategies that deliver results without unnecessary complexity.

Hands-On Help in Areas That Actually Grow Your Business

From building your website to managing your social media and setting up automation, I don’t just give advice — I roll up my sleeves and do the work so you can move forward faster.